No-Rinse Foams and Gels Lead With 34.0% Share as Waterless Cleansing Market Expands at 13.9% CAGR
Procter & Gamble introduced Gemz in November 2025, a water-activated shampoo and conditioner tile developed over 14 years of research and development. The launch reflects growing interest in compact, waterless and low-water personal care formats as consumers look for cleansing options suited to travel, gym visits, commuting and other situations where conventional washing is inconvenient.The...
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