Global Vehicle Roadside Assistance Market: Digitised Support for an Aging, Mixed ICE–EV Fleet

The Global Vehicle Roadside Assistance Market will grow from USD 28.02 billion in 2025 to USD 37.66 billion by 2031 at a 5.05% CAGR, driven by an aging fleet, EV growth, and app‑based assistance services.

Global Vehicle Roadside Assistance Market Size & Forecast 2031 (CAGR 5.05%)

According to TechSci Research report, the Global Vehicle Roadside Assistance Market is shifting from traditional tow‑and‑repair models into a fully digitised vehicle roadside assistance market that blends emergency breakdown support with mobile maintenance and convenience services for passenger cars, commercial vehicles and EVs. With Global Vehicle Roadside Assistance Market size at USD 28.02 Billion in 2025 and expected to reach USD 37.66 Billion by 2031 at a CAGR of 5.05%, the outlook reflects steady, fleet‑driven growth anchored in North America and led by the Passenger Cars segment, as aging vehicles and complex electronics sustain demand.

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Market Overview – What Is Vehicle Roadside Assistance?

Vehicle roadside assistance is a support service that helps motorists facing unexpected mechanical or electrical failures by:

• Providing on‑site diagnostics and minor repairs.
• Arranging towing and recovery to workshops.

Growth is driven by:

• An aging global vehicle parc (average EU passenger car age at 12.3 years).
• Rising complexity in modern electronics and EV powertrains that require professional intervention.

High incident volumes—AAA’s 27+ million calls in 2024 and ADAC’s ~3.53 million breakdowns—illustrate structural demand in the roadside assistance market size globally.

Key Market Drivers – What Is Fueling Growth?

Driver 1 – Aging Global Vehicle Fleet

Older vehicles are more prone to breakdowns in critical systems such as engines, transmissions and cooling. As consumers keep cars longer for economic reasons, aftermarket reliance grows, driving recurring demand for roadside assistance services across mature markets.

Driver 2 – EV Adoption Reshaping Service Requirements

Electric vehicles introduce new incident types: high‑voltage battery depletion, software immobilisation and charging‑related issues. Many EVs require flatbed towing and specialised handling, which increases complexity and resource needs. With EV sales up 25% year‑on‑year in early 2024, EVs are an important growth layer in the vehicle roadside assistance market.

Key Market Challenges – What Could Limit Growth?

Shortage of Skilled Technicians

A widening skills gap in advanced diagnostics and EV systems limits providers’ ability to resolve issues on‑site. The sector faces ~23,000 vacancies globally, constraining capacity, increasing reliance on towing, and raising operating costs. This workforce deficit caps roadside assistance market share expansion and geographic reach.

Key Market Trends – How Is the Market Evolving?

Trend 1 – App-Based Requests and Real-Time Tracking

Digital platforms let drivers:

• Request help via apps instead of calls.
• Share GPS coordinates.
• Track technician arrival in real time.

Europ Assistance reports ~45% of cases handled fully digitally, showing strong consumer acceptance and reduced call‑centre overhead in the vehicle roadside assistance market.

Trend 2 – On-Demand, Pay-Per-Use Mobile Maintenance

Providers are using their fleets to deliver mobile services—tyre changes, battery replacements, minor servicing—at home or work. RAC’s mobile mechanics completed 23,000 jobs in 2023, validating pay‑per‑use models that extend beyond emergency response and turn assistance fleets into flexible, revenue‑generating assets.

Segmental Insights – Which Segments and Regions Lead?

Segment Insight – Passenger Cars as Fastest-Growing Segment

The Passenger Cars segment is the fastest‑growing category, driven by:

• Large and aging car parc needing frequent support.
• OEM telematics and connected services simplifying assistance requests.
• Growing EV passenger car penetration requiring specialised mobile charging and flatbed towing.

These factors make passenger cars the primary volume driver in the vehicle roadside assistance market.

Regional Insights – North America’s Market Dominance

North America leads global roadside assistance market share due to:

• High vehicle ownership and extensive highway networks.
• Severe weather (cold snaps, storms) that trigger failures, especially batteries.
• Widespread use of telematics and bundled assistance within insurance and OEM programmes.

This mature ecosystem supports sustained, high service volumes and advanced digital delivery models.

Recent Developments

• Allianz Partners & Mazda Motor Europe (Dec 2024): Expanded European roadside partnership with unified contracts and app‑based customer journeys.
• RAC & Omoda (Oct 2024): RAC chosen to provide 24/7 cover for Omoda petrol and EV models in the UK, supporting new brand entry with robust assistance.
• Europ Assistance Canada Launch (Aug 2024): New Canadian platform combining travel insurance and roadside services via multiple distribution channels.
• Agero & Ford (Jun 2024): Renewal of U.S. partnership including advanced digital dispatch and specialised EV support.

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Key Market Players

Viking Assistance Group | ARC Europe SA | SOS International A/S | Allianz Partners | Falck A/S | Allstate Insurance Company | American Automobile Association | Agero, Inc. | Best Roadside Service | AutoVantage

Frequently Asked Questions (FAQs) – Global Vehicle Roadside Assistance Market

Q1. What is the expected size and growth of the Global Vehicle Roadside Assistance Market?
The market is projected to grow from USD 28.02 Billion in 2025 to around USD 37.66 Billion by 2031 at a CAGR of about 5.05%.

Q2. Which segment is growing fastest?
The Passenger Cars segment is the fastest‑growing, driven by an aging car parc and rising EV penetration.

Q3. Which region holds the largest roadside assistance market share?
North America currently holds the largest share thanks to high vehicle density, harsh weather conditions, and mature insurance‑linked assistance offerings.

Q4. What is the main challenge in the vehicle roadside assistance market?
A shortage of skilled technicians able to service advanced electronics and EV powertrains limits on‑site repair capability and slows expansion.

Q5. How is digitisation changing the roadside assistance services market size outlook?
App‑based requests, GPS tracking, and mobile maintenance services are improving efficiency and customer experience, supporting sustainable growth in the vehicle roadside assistance market globally.

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